You NEED Alena for your wedding day! From day one she was kind and professional. I hired her to style hair for myself and my bridesmaids, and she did a beautiful job. When my make-up artist cancelled the morning of the wedding, she also stepped in at the last minute to do my make-up, adapting to the added appointment without skipping a beat. Her calm and confident manner put me at ease… it felt like she was one of the bridesmaids and her energy was exactly what I needed. I cannot recommend her enough for bridal hair and makeup. She is the absolute best! 

J E S S I C A  K.

THE Hair Stylist for Your Dream Wedding

Hair is such an art, and Alena proves that. She was very responsive with her emails and answered any questions I had. With the trial, I showed her my Pinterest pins, and she made the style work for my hair type. I was afraid to dye my hair for the big day so she recommended ombre extensions for me to purchase. She sent me the link and they matched my hair perfectly! On my wedding day, Alena showed up on time and was a perfectionist with my hair. It lasted the whole day, which included some heat, wind, and the constant adding and removing of the veil. I got so many complements on my look. What sweetened the deal too was that she offered advice on how to use a broken hair vine I could no longer use to make all of the bridesmaids match. By breaking vine up, each girl had a nice hairpiece. Seriously, look no further than Alena.

V I V I A N 

I was so lucky to have found Alena through my photographer. She is so accommodating and did an AMAZING job for my wedding (I even referred her to my friend that was getting married a couple months after me). She is just the sweetest person ever, she makes you feel at ease. Very professional, punctual, and is able to do both hair and make up extremely well, which I felt was hard to find in the price range I was looking for. She's also really good at braids, I didn't get one but my maid of honor got a Rapunzel long braid which was absolutely stunning. Bring a Pinterest picture to her and she'll actually be able to recreate it. Highly recommend!

A N G E L A 

Alena was a PLEASURE to work with, from start to finish! I saw a review from another bride who had used her in a FB group, and fell in love, and reached out. She was so sweet and personable, even through email, and quick to respond. I booked with her in 2018, and had to postpone twice, and through the postponements, she was so accommodating and kind. Booking a trial with her was quick and easy, and even though I elected to go to her studio in Jersey, she would have traveled to me for it had I wanted (for a fee of course). After, she asked for feedback, she was open to any criticism, and took notes on what I wanted changed. She is a true master of hair - I showed her a picture of what I wanted and she nailed it the first time. My hair has never looked better, and I knew I was in excellent hands for my wedding day. All of my bridesmaids and both of my mother-in-laws LOVED their hair, and she did it all herself; it didn't matter if she was doing an up-do, braid, half-up/down - it all came out stunning! She showed up on time on the day of the wedding at 7:15am, set up, and set to work, working straight through until 2pm, doing everyone's hair and then touch-ups. She even waited for me to do the first look with my dad and then put my veil in for me after (even though it was well past the time when she was scheduled to be done). She gave me a hair spray to keep for touch-ups throughout the night, and taught my mom how to take my veil out without causing any disruption to my hair. My cathedral length veil was heavy, and went up a mountain and down a long concrete aisle, and never once budged because she installed it so perfectly. I would recommend Alena to anyone, without hesitation!!! 

A L L I S O N 

Amazing Experience with Alena!!! 10/10

I feel SO lucky to have found Alena to do my hair for my wedding! She is so insanely talented and did an amazing job on myself, my mom, and my bridesmaids. Alena was so wonderful to work with from day one where she did a trial on me and my mom, which turned out so good. Then she was very supportive and understanding as we had to navigate postponing our wedding several times. On my wedding day, she and her assistant showed up right on time (even a little early!) and quickly got set up. They moved so fast through the morning and finished up early, spent time on touchups and she was so sweet teaching my sister how to maneuver the veil. Our hair turned out STUNNING! I was literally blown away, I thought it couldn’t get any better following the trial but wow. She can recreate any pinterest style, and my updo lasted all night long. I would HIGHLY recommend you hire Alena for your wedding or event, she was literally the best.

B R U N A 

I have no words to describe how thankful I am for finding Alena on Instagram. She is one of the sweetest people I've ever met. She pays attention on all the details, she is very delicate, friendly (I felt like I've known her for years) and very responsible. 
She went above and beyond of all mine and my girls expectations. She is such a lovely person and does an excellent job! I felt so pretty on my wedding day! I highly recommend her and I wish her lots of success!


Alena is so amazing and made me feel so beautiful on my day! She really made my vision come to life and all my wedding dreams come true. I truly did not know that my hair could do what it did but she made it happen! She is attentive, responds to emails and messages quickly, and is super accommodating. I loved working with her and her colleague, they did such a good job on myself and my bridesmaids. Everyone was beautiful! I am so glad that i chose her to do my bridal hair!! Thank you Alena, please make me a princess forever :)

E M I L Y 

Wish I was getting married again just for this!

CEO Beauty was a dream team to have on my wedding day, and I can't recommend them enough. Alena was wonderful to work with, and I was very happy with my trial and the two events she helped me get ready for – she helped me capture my look in a natural but more elevated style, exactly as I wanted. Loretta also helped the rest of my party on our wedding day and my mom and sister were thrilled with their hair and makeup as well. The team is professional and so easy to communicate with – thank you for making it so seamless.

F A I T H 

I booked CEO Beauty after a lot of research, knowing that I needed a makeup artist that could accommodate various races/ethnicities and ages for both my wedding party, siblings, and my mother and mother-in-law. I was a bit worried as I knew that I could be assigned someone who was not Asian (as I myself am Asian), and although this turned out to be the case, I need not have worried at all! Alena was absolutely a gem and went above and beyond to accommodate my needs and make sure my hair and makeup looked perfect on my wedding day. I had opted for the trial and then a couple of months after the trial, decided to go for a different hairstyle. I sent Alena a picture and she let me know that she recommended hair extensions. I was going to dye my hair a couple of days before the wedding, and didn't want to go through the stress of finding hair extensions. She let me know that she could bring hair extensions for an additional fee that I could rent, and a prepaid envelope for my maid of honor to mail my hair extensions back in. I was worried she wouldn't have enough time to match my hair color, but she assured me that a day or two beforehand would be fine as long as I sent her a picture of my newly dyed hair.

Before the big day, I was sent a wedding schedule so that everyone knew when their turn was for hair/makeup. Alena and her team showed up promptly and set up quickly. Everyone loved their hairstyles/makeup and felt absolutely beautiful, across different ages, races/ethnicities. When it was my turn, Alena also recommended I eat lunch while she did parts of my hair (smart!). The team even finished a bit ahead of schedule so we had some extra time to take photos.

At the wedding venue, my wedding party was busy helping my wedding planner with some logistics, so Alena not only fixed my hair and makeup, but also helped carry the end of my dress and veil and positioned them when my photographer took me and my husband aside for more photos. She also took a video to teach my maid of honor how to remove my veil and hair extensions later. Through it all, Alena was calm, super affirming, and professional.

Everyone kept on commenting how beautiful my hair and makeup were, and even though I danced a ton, both still looked pretty fresh at the end of the night. One of my friends getting married soon also asked for CEO Beauty's contact so that she could get in touch to inquire about their services.

I fully recommend CEO Beauty (and Alena!). They're more than worth the price I paid and I only wish I had had the chance to run to the bank to tip them more.

Alena and team, thank you for everything!!

R O S A L Y N 

I felt so beautiful

I found CEO Beauty NYC through a friend on Instagram and I am so glad I did. I booked a trial with Alena who was so kind and early for our appointment. She was able to complete my make up and hair quickly and I felt so beautiful. Tatiana was extremely responsive with scheduling both the trial and the make up/hair for the wedding. Alena was again early for our appointment on my wedding day and did my sister's hair and make up, my mother's make up, and my hair in make up in such a short amount of time. I was extremely impressed that she was able to do so much in about 2 hours AND she listened to what everyone was looking for. My make up lasted all night despite the heat, sweating, tears, and dancing and my hair had amazing waves. She even did a hidden braid on my hair to have the veil I used to be clipped in without needing to do a bun/ponytail. I highly recommend Alena and Tatiana!

L I S A 


Thank you SO much for everything you did to make my wedding day so special. You were absolutely amazing with the hair and make up, and having you throughout the day for touch ups was fantastic. You were so friendly and professional and were a joy to have around. You really felt like one of the bridal party!   

Copyright Alena Bankovska
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